Uniqlo wanted to launch the Sports Utility Wear Collection as the 'most forward-thinking athleisure' in town and increase the footfall to their store.
THE IDEA
OUTDOOR
Tech: Airism
Breathable | Cool | Extremely light
To highlight the advanced tech we display the collection in the most disruptive way by taking over DLF Promenade and Cyber Hub. It'll be an air display of the collection, where vouchers will be attached to each item of clothing that can be redeemed at the store.
Activation Mock-up
Tech: UltraStretch
Lightweight | Super Stretchhhhable
A digital screen that exaggerates your movement to show you the Ultra Stretch technology, under SUW. Stretch your hands up? It will take them up to the sky. Stand at ease position? The screen does a full split.
Activation Mock-up
While this catches the eyeballs of pedestrians, we take over the town with Gurellia Marketing, and introduce billboards that bridge the gap.
Activation Mock-up
Tech: DryTeach
Breathable | Fast drying
It's a sunny afternoon at CyberHub, and your clothes are clinger than ever. Walk into the T-shirt shaped zone right around the corner. Waiting for you is a cool fan to dry your clothes and leave you with a chill message.
Activation Mock-up
SOCIAL
On Instagram we make we showcase the USPs of the collection with visual content.
GDN ADS
