Meltwater wanted to create awareness about being an all in one PR and marketing solution that bridges the gap between the two divisions
PR and marketing professionals want something that could help them
PREDICT | UNCLUTTER | PRIORITIZE
Something that would put it #ALL.IN.SIGHT
Key Visual Mock-Up
HERO FILM
The film brings forth the product functionality and creates awareness about its features. The film is inspired by the original soundtrack - I can see clearly now by Jimmy Kliff.
PS: I'm also the mock-up recording artist
YOUTUBE BUMPER ADS
Micro-films to complement the broader messaging and help extend the reach of a campaign.
It'll help us re-target them with individual USPs/ talk points.
Bumper Ad Mock-Up
DISPLAY BANNER ADS
We'll leverage on Google display network and play upon instances in consumers’ lives where they are present
